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Arizona Cardinals

2025 season · 17 games

Play caller

Mike LaFleurHC

HC Mike LaFleur · OC Nathaniel Hackett

New play caller

New play caller for 2026. Mike LaFleur did not call these plays in 2025 — read everything below as a record of what the old staff did, not a projection of what this offense will do.

Pecking order Targets Backfield Red zone Vacated

Neutral pass rate

63%

NFL Rank: 1st

How often this offense throws when the score is close and the clock isn't forcing it — the cleanest read on what the coach actually wants to do. Pass-first teams support more startable fantasy players than run-first ones.

Pace · sec/snap

32.7s

NFL Rank: 22nd

Seconds between snaps in neutral game script. Fast teams fit more plays into the same 60 minutes, and every extra play is another chance at a touch for someone you rostered.

Points / game

20.9

NFL Rank: 23rd

Offensive scoring rate. Touchdowns are the most valuable and least predictable thing a fantasy player can do, and they're far easier to hit on an offense that reaches the end zone every week.

RZ trips / game

3.53

NFL Rank: 10th

Drives per game that reach the opponent's 20. It's the closest thing to a touchdown-supply number: the more often an offense gets inside the 20, the more scores there are for its backs and receivers to split.

Top third of the leagueMiddleBottom third

Pass rate 66%NFL Rank: 1stShare of all plays that were pass attempts, every situation included. Unlike the neutral rate above, this one carries game script with it — a team that trailed all year looks pass-happy here whether it wanted to be or not.PROE +4.0NFL Rank: 1stPass Rate Over Expected. Given the down, distance, field position, score and clock, a model says how often an average NFL team would throw; PROE is how far this offense sat above or below that. +4 means it threw four percentage points more than the situation called for — pass-happy by choice, not because it was losing. Negative means run-first by design.Plays / game 63.2NFL Rank: 12thTotal offensive snaps per game — the size of the pie every skill player on this roster is splitting.

Pecking order

Weighted opportunities per game · Min. 6 games played

Trey McBrideTE

14.9

0c · 169t · 91% snaps

Bam KnightRB

12.8

82c · 31t · 25% snaps

Michael CarterRB

12.3

92c · 45t · 35% snaps

Michael WilsonWR

11.1

0c · 126t · 81% snaps

Marvin Harrison Jr.WR

9.1

0c · 73t · 50% snaps

Emari DemercadoRB3rd Down

6.7

44c · 20t · 17% snaps

Greg DortchWR

4.7

7c · 33t · 26% snaps

Zay JonesWR

4.5

0c · 18t · 24% snaps

Elijah HigginsTE

3.7

0c · 37t · 42% snaps

Target distribution

Share of team targets

Target share

Jacoby Brissett

45%

NFL Rank: 31st

Michael Wilson20%

Marvin Harrison Jr.12%

Greg Dortch5%

Zay Jones3%

Xavier Weaver2%

35%

NFL Rank: 1st

Trey McBride27%

Elijah Higgins6%

20%

NFL Rank: 7th

Michael Carter7%

Bam Knight5%

Emari Demercado3%

Trey Benson3%

Top 5 per position · players below 2% of team targets are left off

Backfield

How the carries are actually distributed

MuddyBackfield share

MuddyCommitteeLead BackBell Cow

Lead back at 32% of RB carries

32%

28%

15%

11%

Michael Carter

32% carries · 35% snaps · 36% RB targets

Bam Knight

28% carries · 25% snaps · 25% RB targets

Emari Demercado3rd Down

15% carries · 17% snaps · 16% RB targets

James Conner

11% carries · 8% snaps · 7% RB targets

Trey Benson

10% carries · 11% snaps · 13% RB targets

Backfield roles

Who owns each job

Early Downs

252 total

Michael Carter81 of 252

32%

Bam Knight

29%

Emari Demercado

14%

No clear owner

First and second down — the carries that build a floor. The percentage is that player's share of the team's early-down carries.

3rd Down

319 total

Emari Demercado148 of 319

46%

Michael Carter

26%

Bam Knight

10%

Clear owner

Passing downs — where the receiving work lives. The percentage is that player's share of the team's third-down snaps.

Two-Minute

78 total

Michael Carter30 of 78

39%

Bam Knight

21%

Emari Demercado

21%

No clear owner

Hurry-up drives — on the field when the offense throws. The percentage is that player's share of the team's two-minute opportunities.

Goal Line

19 total

Bam Knight7 of 19

37%

Michael Carter

16%

James Conner

16%

No clear owner

QBs: Jacoby Brissett 3 (16%) · Kyler Murray 1 (5%)

Inside the 5 — the carries that become touchdowns. The percentage is that player's share of the team's goal-line carries, quarterbacks counted.

Red zone

Inside the opponent 10

PASS 53%NFL Rank: 7th

RUN 47%NFL Rank: 26th

Trey McBrideTE33 opps · 11 TD

Bam KnightRB22 opps · 5 TD

Michael WilsonWR16 opps · 7 TD

Michael CarterRB15 opps · 1 TD

Marvin Harrison Jr.WR10 opps · 4 TD

Greg DortchWR10 opps · 4 TD

Personnel groupings

Share of offensive snaps

11 — 1 RB, 1 TE, 3 WR

50%NFL Rank: 25th

12 — 1 RB, 2 TE, 2 WR

36%NFL Rank: 3rd

21 — 2 RB, 1 TE, 2 WR

0%NFL Rank: 30th

Other groupings

14%NFL Rank: 9th

Vacated opportunity

2025 usage now off the ARI roster

21%

of targets · 129 tgt

21st most in NFL

47%

of carries · 172 car

4th most in NFL

Michael CarterRB45t · 92c→ TEN

Emari DemercadoRB20t · 44c→ KC

Greg DortchWR33t · 7c→ DET

Kyler MurrayQB28c→ MIN

Zay JonesWR18tFA

Josiah DeguaraTE5tFA

Andre BaccelliaWR4tFA

Pharaoh BrownTE2tFA

Heavy turnover — 2025 usage is a weak guide here

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2025 season data · Updated Jul 30, 2026